Revelation 3:14 (GW)
“To the messenger of the church in Laodicea, write: The amen, the witness who is Faithful and True, the source of God's creation, says:”
In the seven individual letters, we see the careful logic involved in deciding why each church received the section of the description that it did. Jesus Christ purposefully presented Himself to each of the churches in a way that would be historically and culturally relevant to them. The “self-descriptions” of Jesus Christ are not just general facts about His nature; they are specific pieces of revelation intended to deeply connect with the hearts and situations of these churches.
This is also how the Holy Spirit speaks to us through prophecy. In these letters, Jesus Christ delivers His prophecies in a very personal manner. He gives each church a piece of revelation regarding what He is like and who He is that is especially applicable to them in their situation.